economic analysis


SUBJECT:Economics, Markets and Strategic Decision Making

This report require 3000 word, academic (third person)
References each information with using Harvard style
See the doctor instructor assignment 2 ( attached )
Topic 4and 5 (Part of)
1000 word report
a) Identify the main real world demand and supply factors that influence the price of oil, including macroeconomic factors
-See word attached (topic4)
-took about income level / substitute/complementary/ technology/ time changes/exchange rate/preference /globalization ex: war /growth/speculation /and oil is driving demand and more , See word attached (topic4)

-also macroeconomic factor

b) Use demand and supply diagrams to show examples of how these real world demand and supply factors affect the price of oil.
-The below link have a good real example of the factors that influence the price of oil
(press Next in the photo, you will find many articles in each year icon):
-For the real world example above use four diagram showing:
• shift in demand curve to right(increase the demand)
• shift in demand curve to left(decrease the demand)
• shift supply curve to right(increase the demand)
• shift supply curve to left(decrease the demand)

Ex: Deepwater Horizon oil in 2010 decrease the supply in Mexico so the supply curve will shift to the left
Ex of diagram

c) Using real world examples to show how changes in the price of oil affect pricing and costs inair transport
Choose real airline company and show how it been affected by the price of oil and what is the company strategy with the changing in the oil price.
For example choose British air line and see when the oil price decrease the cost of the company will decrease but how about the price of ticket will decrease also or will be the same what the company do

Topic 5:
1000 word report

a. Briefly outline and evaluate the Low Cost Airline Model

b. Examine each element of the economic production function (Capital, Labour, Land, Entrepreneurship and technology) for a Low Cost Airline of your choice analysing theways in which the company you choose manages each of these elements

Choose low cost air line: RYANAIR
Capital:their capital include the number and type of planes they own or leasing
If they lease and show if it will increase the variable cost and decrease the fixed cost

Labour: number of employee /contract with employee/what employee do use multi skill staffing/ training course or only experience pilots no fresher.

Land:-where fly from and where fly to
-number of the basses across the world
-number of destination across the world
-maintenance (where taking place)
-use airport with lowest fees (use secondary airport)

Entrepreneurship: who is the CEO or leader and what is strategy he used to reduce the cost
Technology: how they use technology to reduce the cost

**Mention the fixed and variable cost
**how the company use flexibility for example in the peak time lease more planes and hire part time employee this will be low cost and flexible in the same time

c. Undertake a SWOT analysis of the current Strengths and weaknesses of their business model and Opportunities and Threats the company is likely to face over the next 10 years, including macroeconomic conditions and any proposed changes to transport infrastructure.
SWOT analysis for the airline company chosenusing the previse analysis in detail.

Topic 6
1000 word report
a. Discuss the issues related to price and non-price competition in oligopoly markets generally, including those related to macroeconomic conditions
– identify Oligopoly with reference
– identify price and non-price competition in oligopoly markets with reference
b. Examine and compare the roles and importance of price and non-price competition strategies in one of the following oligopoly markets (clearly defining the market you choose either as a national market or a global market)
o Consumer Electronics
o Automotive Industry
o Logistics
o Mobile Telecommunications
o Supermarkets
o Online retail

c. Choose two real world companies to illustrate price and non-price competition strategies and their outcomes.