What is ambush marketing and why is it important?

Case2 quetions:


1. What are the benefits of a global advertising campaign such as the Nokia 1,001 reasons described in the case?

2. What are the risks of such a campaign? Do you think Nokia is on the right track?

3. How do you assess the campaign (message strategy, slogan, visuals)? Overall, do you judge Nokia’s approach a success or a failure?4. Do you believe global advertising campaigns will become more prominent in the future? For which products or services?


Case3 quetions:



  1. What is ambush marketing and why is it important? Does it always work?
  2. What is the Li Ning affair? Who did Adidas handle the Li Ning affair?
  3. What are the most important lessons that emerged from the Li Ning





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