Marketing of a Health Care Product

Marketing of a Health Care Product– Instructions

 

Overview:

 

In 2 pages, write an explanation of the marketing strategies for a new pharmaceutical product and the impact of government control on the marketing of the product.

 

    • Competency: Assess the patient perspective of quality and services.
  • Explain the negative impact a drug can have on consumers in its early stages of launch into the marketplace.
  • Competency: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
    • Evaluate marketing strategies of a health care product.
  • Competency: Analyze competitive forces in the market place in determining strategy.
    • Explain competitive analytical strategies utilized in the marketing of a pharmaceutical product.
  • Competency: Analyze critical strategic challenges facing the health care organization.
    • Explain how government oversight and control can impact the marketing of a pharmaceutical product.

 

Suggested Resources (Not Required):

 

Internet Resources

 

 

 

Instructions:

 

When GlaxoSmithKline launched Requip for restless legs syndrome (RLS), few consumers had heard of RLS, and some physicians were skeptical that a problem even existed (Whalen, 2006, para 1). Despite these problems, the drug is now very successful.

 

Should the marketing of a health care product that is not immediately recognized as responding to a health care need have more government oversight and control or be left to allow market forces to decide its value?

 

Write a 2-page assessment that includes the following:

    • Explain the negative impact a drug can have on consumers in its early stages of launch into the marketplace.
    • Evaluate marketing strategies of a health care product.
    • Explain competitive analytical strategies utilized in the marketing of a pharmaceutical product.
    • Explain how government oversight and control can impact the marketing of a pharmaceutical product.

 

Additional Requirements

    • Include a title page and a references page.
    • Include an introductory paragraph and a concluding paragraph.
    • Include a minimum of three research resources.
    • Follow APA guidelines for style and formatting.
    • Ensure your finished assessment is 2 pages in length, excluding the title page and references page.

 

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