Macy's

Continue to gather information about Macy’s . Write an analysis that includes the following:
1. Analyze the industry/market on the following parameters:
a. Economic characteristics
b.Key success factors
c. Trends and opportunities
d. 5 forces analysis (Porter)
2. Analyze Macy’s competitors, using the following:
Strategic group analysis
Competitive strength assessment (based on key success factors)

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