Humor and Persuasion

Detail the effectiveness of humor in persuasion. Use the Cline and Kellaris (1999) as the basis for your observations. Your paper should delineate three or more aspects of the effectiveness of humor and indicate at least three risks of attempting to use humor in persuasion. Your paper should include previous theories of persuasion and discuss how the technique of humor can support or limit the effectiveness of persuasion.

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