explain why the success of a global businesses requires cross-cultural literacy. Is it important for businesses that do not operate globally to have cross-cultural literacy? Why? Explain how the culture of a country might influence the cost of doing business in that country.

Question description

In your own words, explain why the success of a global businesses requires cross-cultural literacy. Is it important for businesses that do not operate globally to have cross-cultural literacy? Why? Explain how the culture of a country might influence the cost of doing business in that country.

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