Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market: Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.

Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market

Question description

  • The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
  • Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.

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