Digital Marketing Analytics Making Sense of Consumer Data in a Digital World

 

Digital Marketing Analytics Making Sense of Consumer Data in a Digital World

Summarize key points about Digital Marketing Analytics and use outside sources and the text: Digital Marketing Analytics Making Sense of Consumer Data

in a Digital World by Henmann and Burbary regarding digital analytics.
Topics to discuss in paper:
1) Search Analytics
2) Content Analytics
3) Engagement Analysis

 

 

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