You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation, two giants of the automobile industry

You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to understand better their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms (Ford and Toyota). Present your data in the form of a comparative table.

Issues Ford Toyota Legal, Social and Economic Environments Management Structure Operational & Financial Issues Analysis of Strategic Intent Social and External Challenges Current Manufacturing Facilities & Distribution System Market Demand & Demographics Alternative Fuels & Propulsion Systems

Your document must evaluate, compare and contrast Ford’s and Toyota’s current position on these issues. Respond to the following: 1.Take the perspective of Ford’s Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford’s weaknesses and what you would do about it. 2.Take the perspective of Toyota’s Director of Strategic Planning to develop a full SWOT analysis of Toyota, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Toyota’s weaknesses and what you would do about it.

 

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