segmentation of hersheys chocolate

segmentation of hersheys chocolate
Study Books Used in Class:
principles and practise of marketing ….david jobber and fiona ellis chadwick
also principles and practise of marketing by jim blythe
principles of marketing 14th edition -philip kotler and gary armstrong
http://articles.latimes.com/2008/feb/19/business/fi-bliss19

http://books.google.co.uk/books?id=mePkn5BLjLIC&pg=PA208&lpg=PA208&dq=hershey+chocolate+market+segmentation&source=bl&ots=IPURiQD2-P&sig=WuNH01nTnagIWyGUXmG16JUJLVg&hl=en&sa=X&ei=QfRfUr_hLqrC7Aams4CgBQ&ved=0CEkQ6AEwBA#v=onepage&q&f=true

http://www.jamielonie.com/jamielonie.com/Portfolio_files/Hershey_Research_Report.pdf
Description: descrption of segmentation with adetailed graphic account …..bussiness chosen is hersheys
explain the relevance of segmentation to ur chosen 21 century bussiness
explain make a plan,interpret and account for,,,,give reasons
conclusion
length 2000words excluding tables graphs biliography

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